iGameMedia has partnered with Theo Technologies to transform live wagering through a revolutionary new broadcasting solution for Bet365. This state-of-the-art technology, scheduled to debut next month, will provide almost-instantaneous streaming with exceptionally low latency, surpassing conventional HLS technology.

This collaboration merges iGameMedia’s vast expertise in B2B transmission with Theo Technologies’ pioneering HESP protocol. The outcome? A paradigm shift for the sports betting sector.

Launching on Bet365 and Infront Bettor platforms this May, this solution addresses the persistent problem of delays in live sports broadcasts. Where traditional HLS streaming can fall behind the action by up to 8 seconds, iGameMedia’s “One Platform API” delivers a consistent latency of just 2 seconds and can even reach sub-second speeds when necessary.

This technological advancement is vital for the rapidly expanding realm of online sports wagering, where real-time precision is critical. Mike Cobain, iGameMedia’s CEO, conveyed his enthusiasm for the partnership, affirming that Theo Technologies’ HESP protocol is the sole feasible option for attaining ultra-low latency at a scale and price point the industry can adopt. He emphasized the distinct benefit of HESP, which employs segmentation, enabling its delivery through existing HLS networks for unmatched reach and adaptability.

Theo Technologies’ Chief Executive Officer, Steven Tielemans, contends that the recently introduced low-lag sports broadcast system, developed collaboratively with iGameMedia, will revolutionize the sports wagering sector.

This technology enables content providers to distribute sports material to betting platforms in under a second, significantly enhancing the user experience for gamblers.

A spokesperson from bet365 conveyed their enthusiasm regarding the collaboration with iGameMedia, highlighting their dedication to offering the most exceptional live wagering experience available.

This declaration signifies yet another substantial stride for bet365 within the realm of streaming. Just the previous month, they established a partnership with Inspired to introduce a “multi-feed Matchday soccer” offering.