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The British gaming sector, as voiced by the Betting and Gaming Council (BGC), has countered suggestions from a legislative body to enact broad prohibitions on wagering promotions and financial backing. The BGC contends that such extreme actions could devastate beloved sports like equestrian racing and soccer, resulting in unemployment and possibly driving bettors towards unregulated, risky underground alternatives.

They stress that research has not conclusively established a direct correlation between exposure to gambling advertisements and compulsive gambling. Rather, the BGC proposes a more balanced strategy: rigorously implemented regulations to guarantee advertising and sponsorships encourage responsible wagering, coupled with strong assistance networks for those requiring aid.

The BGC applauded the committee’s endorsement of the current Sports Sponsorship Code, implying its opportune issuance will further elevate industry benchmarks.

Great Britain is taking a tougher stance on internet wagering. Lawmakers are contemplating a new levy on gaming firms to finance treatment initiatives. This follows accusations that the existing framework, dependent on charitable contributions, is inadequate.

The administration is also exploring alternative methods to update gaming regulations for the online era, such as potential wagering caps and ensuring businesses contribute equitably.

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