Sportsbooks and a prominent online wagering platform, bet365, are joining forces to introduce predetermined-odds equestrian contests to the states of New Jersey and Colorado. This collaboration, spanning two years, will enable bet365 to leverage BetMakers’ technological infrastructure to provide fixed-odds wagering on thoroughbred racing events in New Jersey.

Beyond New Jersey, bet365 will also employ BetMakers’ data feeds for both thoroughbred and standardbred racing in Colorado. This alliance signifies a substantial advancement for both entities as they seek to capitalize on the escalating interest in equestrian competitions within the United States.

As per the terms of the agreement, bet365 will compensate BetMakers with a portion of the proceeds generated from fixed-odds wagers placed on races held in New Jersey. Content licensing fees will also be determined based on fixed-odds wagering activity on BetMakers’ data in both states. The arrangement permits bet365 to potentially extend fixed-odds wagering options on international races from alternative providers, with BetMakers still receiving a percentage.

BetMakers’ Chief Executive Officer, Jake Henson, conveyed his positive outlook on the partnership, emphasizing that the agreement will yield advantages for both organizations and the horse racing sector in its entirety. He underscored the potential for expansion within the US sports wagering market, particularly within the horse racing domain, which presents a high level of user engagement and profitability for operators.

Bookies are elevating their offerings in Britain and Ireland, particularly for equestrian events. They’re integrating their Pricing Tool with their worldwide horse racing information, which received a significant enhancement when they purchased Racelab Global (with its impressive ProForm and Odds Engine technology) in early 2024. This goes beyond mere internal improvements – anticipate captivating new wagering options on the horizon!

On the topic of captivating, did you catch wind of bet365 and Playtech joining forces? They’ve just debuted a flashy new live game show titled “Super Mega Ultra” as of April 2024. Currently, you’ll need to be situated in the UK, Mexico, or Ontario to partake in the excitement.