Betsson Secures Sponsorship Deal with Argentinian Soccer Powerhouse Boca Juniors
Betsson has forged a significant sponsorship agreement with the renowned Argentinian soccer club Boca Juniors. This collaboration, commencing on June 29, 2023, designates Betsson as a primary sponsor for Boca Juniors through the conclusion of 2024.
This agreement entails prominent placement of the Betsson logo on the forefront of both the men’s and women’s team shirts for all domestic and international competitions. Supporters will catch their initial glimpse of the updated uniforms on June 29th when Boca Juniors face Monagas in their concluding group stage game of the Copa Libertadores.
This represents a substantial undertaking for Betsson, signifying their ambition to emerge as a dominant force within the Latin American market. Boca Juniors, with their illustrious past and worldwide following, provide a potent platform for Betsson to elevate brand recognition and interaction.
Jesper Svensson, CEO of Betsson, conveyed his enthusiasm regarding the alliance, underscoring Boca Juniors’ stature as a titan of South American soccer and their heritage of cultivating legendary athletes like Diego Maradona. Ronni Hartvig, Chief Commercial Officer of Betsson Group, reiterated this sentiment, stressing the partnership’s significance for Betsson’s growth strategy within the region.
This collaboration has the potential to significantly elevate our brand’s visibility, particularly in Latin America, but also on an international scale. The opportunity to partner with a club boasting such a vast and devoted global following is truly exciting.
