BV Group is the new identity for BetVictor.

This gaming and betting company will maintain its technology offerings and collaborations within the iGaming market.

A significant rebranding initiative has been undertaken by BetVictor, a prominent betting and gaming provider, encompassing a new company name, logo, and website. The parent company behind the popular betting platform will now be recognized as BV Group.

The company will continue to operate its primary B2C brand, BetVictor. Additionally, it utilizes its proprietary technology to empower and oversee numerous partner brands. These include well-known names such as Parimatch, Heart Bingo, BildBet, and TalkSport Bet. BV Group remains committed to providing its technological prowess and forging new alliances within the iGaming industry.

Andreas Meinrad, CEO of BV Group, conveyed his enthusiasm regarding the rebranding, stating, “Throughout our 75-year history, we have cultivated a reputation as one of the most esteemed companies in the gaming sector. Our updated corporate identity as BV Group allows us to present ourselves with greater clarity and underscores the company’s development beyond its roots as a sports betting provider.”

He further highlighted the company’s future-oriented perspective, adding, “While we take immense pride in our legacy, our concentration remains firmly fixed on the future and how we can persist in innovating and adapting to best cater to our customers and partners. BV Group signifies an exciting new phase in our journey.”

This announcement follows an April decision by the UK Advertising Standards Authority (ASA) to uphold a complaint lodged against a Facebook advertisement run by BetVictor, now BV Group. The advertisement, featuring former Barcelona FC players Sergio Busquets and Jordi Alba, was deemed to be in breach of advertising guidelines.

The United Kingdom’s advertising regulatory body, the Advertising Standards Authority, recently prohibited a promotional campaign by BV Group. The ASA asserted that the campaign held excessive appeal for children, thus breaching UK advertising regulations.

However, BV Group contends that the mere inclusion of elements enjoyed by children does not inherently constitute a violation of the rules. They cite specific directives from the Committee of Advertising Practice to support their position.