Allwyn to Acquire Majority Stake in Instant Win Game Developer IWG
A significant global lottery contender, Allwyn, is teaming up with IWG, a top instant win game developer. This alliance involves Allwyn obtaining a majority 70% share in IWG.
This action centers around Allwyn bolstering their game offerings. They acknowledge IWG’s mastery in the digital instant win sector, especially within the North American market where IWG holds a substantial foothold. Allwyn aims to utilize this proficiency to deliver players an enhanced and wider array of gaming options.
The collaboration will be tightly knit. Allwyn will work closely with IWG’s creators, Rhydian Fisher and Simon Bucknall, to craft fresh and inventive instant win games. Both entities express enthusiasm for the partnership’s potential to disrupt the online gaming landscape and cement their roles as industry frontrunners.
The gaming behemoth, Allwyn, recognized for its current victory in securing the UK’s National Lottery, is poised to purchase a 70% share in the digital instant win game creator IWG. This calculated maneuver, anticipated to finalize in late 2024, underscores Allwyn’s goal of transforming into a worldwide lottery leader. This procurement follows closely after Allwyn’s fruitful collaboration with BCLC to introduce the favored “Set for Life” game in Canada, further cementing its expansion path.
