A prominent sports betting media conglomerate, Better Collective, is increasing its footprint in Latin America by purchasing Torcedores.com, a well-known Brazilian sports media outlet. This calculated maneuver enables Better Collective to enter the expanding Brazilian sports market, mirroring its effective merger and acquisition approach from other areas. The firm perceives substantial promise in Brazil, aspiring to become a leading force in the region’s sports media sector. Securing Torcedores.com, with its established local presence and brand awareness, represents a crucial move towards realizing this objective. Although financial particulars remain confidential, Better Collective affirmed that the acquisition, entirely financed with existing funds, aligns with their fiscal goals and emphasizes their dedication to growth in rapidly expanding markets.
This dovetails flawlessly with our approach.”
Not long ago, Gambling Insider had a meeting with Jesper Søgaard, Chief Executive Officer of Better Collective. Their conversation explored the firm’s robust Q2 results and aspirations for growth within the thriving Brazilian marketplace.