It is anticipated that Luckbox will secure the final authorization for its listing on the Toronto Stock Exchange Venture Exchange (TSXV) in the tenth month of the year. They have devised a strategy to expand their administrative group and establish a business-to-business division.
Luckbox secured five million Canadian dollars (two point nine million pounds sterling, three point two million euros, three point seven million US dollars) in an oversubscribed funding round, surpassing their initial goal of two to three million Canadian dollars. The initial phase of the funding generated three point eight million Canadian dollars, which was augmented to four point five million Canadian dollars through the sale of supplementary subscription receipts.
These subscription receipts will automatically transform into securities of Elephant Hill, the capital pool company with which Esports Limited, Luckbox’s parent organization, will amalgamate to ensure its TSXV listing.
“The administrative team and board have been diligently working to prepare for the public listing,” stated Chief Executive Officer Quentin Martin.
Weve been diligently collaborating with the TSXV and have finalized the business strategy needed for the application. The financial outline is complete, and we anticipate concluding the final audit endorsement by the end of July.
In the end, we expect to obtain TSXV listing authorization in early October 2020.
Among the future investors of the operator is Luis Robles, the goalie for Major League Soccer team Inter Miami CF, jointly owned by former Manchester United icon David Beckham.
After the completion of the funding, Martin provided an update to investors, emphasizing a number of key operational accomplishments in the first half of 2020. Martin disclosed that since November 2019, betting volume has skyrocketed by 500%, with fresh games like FIFA and NBA2K added to the platform.
Luckbox has also taken measures to expand its global reach, adding language choices like Chinese, Russian, Spanish, German, and Portuguese, and new digital currency payment methods including Bitcoin and Ethereum.
The company intends to further develop in the latter half of 2020, adding conventional sports wagering and casino games to its platform. Customer acquisition abilities and customer relationship management (CRM) will be improved, and promotions like free bets will be introduced.
The operator also plans to obtain additional permits in the next two years to enter new regulated markets.
The firm stated the action will enable Luckbox to reach a broader customer base and initiate marketing campaigns aimed at high-value players.
The firm also intends to expand its workforce and is actively seeking candidates for five key positions, including a Head of Expansion, who will supervise customer acquisition and rapidly grow its B2C operations.
This will be supported by an expansion into B2B services, with the firm seeking to acquire an esports odds provider.
“This signifies Luckbox will be able to provide unmatched esports betting B2B solutions, which we understand major traditional sports operators are currently seeking, and we aim to secure our first B2B partnership within the next year,” Martin expressed.
“Overall, Luckbox is delighted to have finalized the $5 million fundraising in a listing transaction with Elephant Hill, which was completed during a challenging period, while successfully accomplishing its Q1 and Q2 roadmap objectives, including incorporating more languages, user acquisition partners and additional esports games,” he added.
“We have made significant progress in 2020 and look forward to becoming the second dedicated esports betting company to be listed on a public exchange.”
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