Playtech has launched its inaugural live casino studio in Michigan, marking the company’s initial foray into live entertainment in the United States. The studio will be among the largest in Michigan and is situated in Southfield, a thriving tech center in the state.

Playtech, a global leader in gambling technology, has secured a long-term lease for the studio. It will feature cutting-edge technology and video capabilities. The studio will have designated areas for specific operators and interconnected tables, and it can be expanded to accommodate Playtech’s growth in the US.

The studio will provide a distinctive live gaming experience for the American market, with integrated live content across physical and online channels. The studio will also generate employment opportunities in Southfield, bringing Playtech’s top-tier live entertainment and gaming show content to Michigan’s expanding gambling market. The studio has received approval from Michigan regulators and will utilize the best technology and video capabilities from Playtech’s primary studio in Riga.

Playtechs initial US live entertainment studio is a significant stride in their US expansion strategy. As a leading technology firm, Playtech is striving to make their software and services accessible across all legal jurisdictions within the United States. This announcement follows their February declaration of a partnership with Parx Casino to furnish them with a diverse array of products on the Playtech IMS platform, commencing with an online casino in Michigan.

Playtechs Chief Operating Officer, Shimon Akad, stated, “The newly established studio in Michigan marks the inaugural phase of our US live expansion. Our objective is to establish live studios in all legal states. Our Michigan studio is meticulously crafted to be among the most sophisticated studios, specifically tailored for the US market, replete with innovative concepts and entertainment. Our technological prowess and the extensive range of our offerings will empower Playtech to elevate the US live gaming experience to unprecedented heights.

At Playtech, we take immense pride in being an integral part of every community, and we are thrilled to generate employment opportunities within local communities as we expand our presence in the United States. The global pandemic continues to exert its influence on markets worldwide, underscoring the paramount importance of our support for local businesses and communities.”